The Brief
To design bespoke Apple News articles for an Immersive storytelling experience.
Apple News editors were invited to Vogue House, and were presented with bespoke examples. We then partnered with Apple to cross promote Condé and Apple News.
Apple News editors were invited to Vogue House, and were presented with bespoke examples. We then partnered with Apple to cross promote Condé and Apple News.
The articles for Vogue, GQ, Wired, Traveller and Glamour explored the creative boundaries of Apple news, and were promoted by Apple to bring new users to our Condé Nast brands through Apple's 'New's Editor's picks' and 'Spotlight' sections.
Articles combine components from print, online versions and motion graphics to enhance the storytelling user experience, stand out and give audiences a talking point.
Worked closely with editorial & Apple teams to increase audiences and impressions for our markets.
The Bespoke Apple News stories
• Achieved views surpassing online figures
• Connect users to stories faster using notifications (putting users one click away).
• Increased ad revenue through increased circulation
• Increased ad revenue through increased circulation
• Brought new audiences to our brands via Apple
Greta Thunberg: How one teenager became the voice of the planet
Brand Wired
Total Views: 56,168
Meet Vogue’s 15 Forces For Change
Brand Vogue
Total Views 64,737
(open in Apple News on iOS mobile device)
Meet the choreographers behind some of TikTok’s most viral dances
Brand Wired
Total Views 78,572
(open in Apple News on iOS mobile device)
In order of apearance: GQ Tyson Fury, Wired Black Mirror / Charlie Brooker, GQ Taron Egerton, Glamour Yass Queens Maisie Williams and Sophie Turner, GQ Gwendoline Christie, Sean Ellis Jewellery Fashion article test for Vogue, Madonna article for Vogue
These bespoke articles utilised a mix of video-based and text-based content to serve both users and brands.
- To work with the teams to produce immersive video/text articles
- To draw the user in by standing out from the other articles
- To allow the user to absorb information in different ways
Working together with the Vogue, and the Apple News editors, I designed and built the Vogue article 'Vogue’s 40 Remarkable Activists are ready to change the world' for the lead story for Black History month.
